About

For more than a decade, Cam Gross pointed clients toward media and marketing as the answer to their business problems. Campaigns, channels, and creative often moved the needle — but a pattern kept surfacing. The real constraint was rarely awareness alone. It was friction in the experience, misaligned incentives, or products that never closed the loop from intent to outcome.

That insight led Cam to found GreaterThan Media. Not a rejection of marketing, but a wider frame: start with the human problem, then design the product, service, and story that makes progress visible.

Today, GreaterThan Media is product leadership and executive consulting for purpose-driven organizations pursuing measurable impact — better outcomes for the people they serve, delivered in ways that also strengthen the business. Cam has led that work across healthcare, edtech, conservation, and fintech as a founder, CEO, director, and group product manager.