Cam Gross

Group Product Manager · Bloomington, MN

Edtech leader serving 1M+ global candidates on the path to a high school equivalency credential.

• Player/coach collaborating with product talent to improve the learner path to credential across digital products and services.
• Leading discovery and delivery for learner-facing experiences, including intelligent textbook and prep content aligned to assessment targets.
• Partnering with cross-functional teams to smooth graduation pathways and connect learners to post-secondary and career opportunities.

Owner · Fractional Product Leadership & Executive Consulting

Independent consultancy providing product leadership for purpose-driven organizations.

• Fractional product leadership and executive consulting across healthcare, edtech, and mission-driven SaaS.
• Advise founders and leadership teams on product strategy, discovery, team development, and delivery.

Technical Product Leader · Minneapolis, MN

Medtech company delivering connected therapy devices for chronic lung and lymphedema conditions.

• Led product direction for patient-facing mobile and web applications supporting connected medical therapy devices.
• Aligned firmware, cloud, and UX teams on adherence tracking, patient engagement, and clinical workflow integration.

Product Advisor, Fractional · Remote

Transformative social care connection platform for people living with cancer.

• Provided product thinking, thought partnership, and analysis as ConnectedNest prepared to move from clinical trial to commercial launch.
• Worked to align patient outcomes with scalable, real-world value in partnership with the CTO and clinical teams.

Director of Product Management · Minneapolis, MN

Nonprofit global leader in zoological data systems (ZIMS), serving 1,300+ member institutions.

• Set product vision, strategy, and roadmap for ZIMS platform modernization — improved UX, development velocity, and release frequency from months to weeks.
• Managed cross-functional teams delivering mobile workflows, IUCN integration, and data hub POC.
• Coached and mentored product managers, UX researcher, and analysts toward career progression.
• Presented quarterly product updates to the board of trustees and managed platform budgets.
• Managed strategic partnerships with Disney, Toronto Zoo, IUCN, and the Zoological Society of London.

Senior Product Manager · Minneapolis, MN

Value-based senior care company reimagining caregiver and member engagement.

• Delivered SPARK caregiver app, enhancing family engagement and care coordination.
• Launched real-time patient monitoring by integrating a white-labeled smartwatch with member experience, Salesforce, and care operations.
• Reduced assessment fatigue via assessments redesign; improved clinician adoption (40%) and frequency of assessment tool use.
• Coached product team members and collaborated across operations, tech, and clinical leadership.
• Designed and led development of Lifespark Analytics using Looker, improving population health insight and planning.

VP, Senior Product Manager · Minneapolis, MN

• Directed digital product strategy for TCFBank.com, spanning all business units and compliance needs.
• Reduced abandonment rate by 20% through user journey personalization.
• Mentored product team leads; prioritized cross-departmental feature delivery under complex regulatory constraints.

Product & Delivery Lead · Minneapolis, MN

• Led IoT healthcare product work for a connected therapy device (Smartvest), aligning firmware, cloud, and UX teams.
• Created sales lift, solved reimbursement issues, and improved patient engagement.
• Delivered enterprise tools for construction and healthcare clients, emphasizing agile delivery and VOC alignment.

Managing Partner & CEO · Minneapolis, MN

Digital product lab and consulting firm delivering innovation in healthcare, restaurant tech, and SaaS platforms.

• Built and delivered CrossCare EMR (now BackpackEMR), a field-ready, offline-capable clinical platform; improved clinic throughput by 30%.
• Held full P&L ownership, built product and engineering teams, and oversaw SaaS platforms including Tikit and Liftcast.
• Managed budgeting, staffing, and strategic direction as CEO and served as product lead on client and incubator work.